Packaging: 
Brie Cheese

With a title like “The King of Cheeses”, the Rouzaire rebrand reflects a sense of royal heritage and quality. Aged embellishments such as the crown and flourishes help provide the brand with stronger character and capture the appeal of a higher end market. 

Fantasy Product Promo Brochure

Product: CustomCrave

To promote a fantasy kitchen product that prepared any food imaginable “all at the touch of a button”, focus was placed on ease of use. Presenting itself as a cookbook, spreads were X’d out to illustrate to the consumer that preparation is a thing of the past.   

Senior Class Shirt 
Client: McKinley High School 

For my alma mater, too much class pride had resulted in numerous student designed shirts using slang and vulgar language. The class sought to bring back a more wholesome appeal to 2012 while maintaining an aesthetic for a younger audience. 

School colors of black and gold were pushed and the ever popular “words with friends” online game was used as a theme to bring back pride to this year’s senior class.

Ministry of Sound – Saturday Sessions 
D&AD Student Typographic Brief

Any fun loving person understands that every second of the weekend is a “gem” to be cherished. This poster set aims to illustrate Saturday Sessions as just that, a rare and surreal experience. 

With recent turmoil over the possible closure of UK’s largest nightclub, brand was emphasized to depict the Ministry as a valuable and clean faced venue. Sharp angles and movement of elements further convey the emotions of both the club and the music. 

Durex 
Print Campaign 

Social taboos are no stranger to the bedroom.
What better way to sell a product that is often seen as restricting than to turn condoms into a form of empowerment? With Durex, we say “Screw ‘Em”.

Social Reform Identity

Task: Create a company to tackle an issue in the bay area.

Company Name: ELECTRID

“With San Francisco’s energy rates at a price 60% higher than the national average, ELECTRID is a new sustainable electric company helping to defray energy costs. When stepped on, panels at the city’s busiest intersections will generate and disperse electricity throughout the community. ELECTRID, let’s take a step towards a brighter future.”